Cookie policy
Your choice
You have not answered yet. Nothing is being measured until you do.
Momentumtracker EU is a data platform, not an advertising business. We set as little in your browser as the site can work with, and nothing that measures you loads before you have said yes.
What is stored without asking
These are needed for the site to work at all, so they are set whether or not you accept anything. None of them identify you, and none of them leave your browser.
| What | Why | How long |
|---|---|---|
| Your cookie choice | So we stop asking once you have answered | Until you clear it |
| Cached chart data | So the live figures appear instantly on your next visit instead of loading again | Until you clear it |
| Campaign source | If you arrived from a link that carried a campaign tag, we keep it for the visit so we can tell where readers come from | The browser session |
All three are local storage entries rather than cookies. They are read by the page in front of you and never sent to a server.
What is only stored if you accept
If you accept analytics, we load Google Analytics through Google Tag Manager, which sets its own cookies to recognise a returning browser and to work out how many people read a page. We use it for one thing: to see which pages, indicators and charts are worth the effort of maintaining.
We do not run advertising cookies, we do not build profiles, and we do not sell or share the data with anyone for their own purposes.
If you decline, none of it is loaded. The site behaves exactly the same.
Changing your mind
Use the buttons at the top of this page, or the Cookies link in the footer. If you withdraw your acceptance, the page reloads so the tag that was already running is gone.
Blocking cookies in your browser works too, and nothing on this site depends on them.
Who to ask
Write to us at the address on the about page. More detail on how we handle personal data is in the privacy policy.